Work Chelsea FC
Chelsea FC Storyboards — Seb Antoniou
Storyboarded a Chelsea FC campaign — first-team players, stadium graphics and matchday cuts drawn for the pre-production team. Six-panel boards with player likeness and brand graphic frames worked through to a sequence the director and editor could shoot to.
Storyboards by Seb Antoniou for a 2025 Chelsea FC campaign, produced in London.
The brief
Football-club briefs sit in their own category. The audience already knows the players by name, the kit by colour, and the badge by silhouette — and the boards have to honour that before they sell the campaign. Likeness in the frame has to be specific enough that a Chelsea fan recognises the player without the name on the kit, and loose enough that the director isn't locked out of casting choices on the day. Seb's pass on this campaign focused on hero-player frames, stadium graphics and matchday cuts the director and editor could shoot to.
Credits
- Brand · Chelsea FC
- Year · 2025
- Region · UK
- Role · Storyboards, full sequence
- Format · Hero film and cutdowns
Process notes
- Deliverables · Black-and-white sequence boards plus a comparison sheet for the brand graphic frames; standard one-round-amend turnaround
- Likeness · Player likeness drawn loose enough for casting flexibility, tight enough for kit and silhouette recognition
The boards
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Sheet one — player likeness frames with stadium graphics.