Work Hackett
Hackett Christmas Storyboards — Seb Antoniou
Storyboarded the Hackett "Gifting Machine" Christmas advert — a stylised journey through the brand world from cityscape and atelier to mechanical gear works and the finished suit on the line.
Storyboards by Seb Antoniou for the 2019 Hackett "Gifting Machine" Christmas advert.
The brief
A Christmas advert for Hackett London built around a "Gifting Machine" conceit — the brand world rendered as a stylised production line that runs from a London cityscape through an atelier interior, into a mechanical gear works and out to a finished suit hanging on the line. The boards had to hold the journey as a single connected piece so the director could keep the camera moving through each beat without losing the rhythm of the conceit.
Credits
- Brand · Hackett London
- Year · 2019
- Region · UK
- Role · Storyboards
- Format · Christmas TV advert
Process notes
- Deliverables · Six-panel storyboard sheet covering the cityscape, atelier, gear-works and finished-garment beats
- Style · Loose pencil with light tonal shading for atmosphere