Work Samsung
Samsung AI TV Storyboards — Seb Antoniou
Storyboarded a Samsung AI TV campaign — interface beats, in-room user moments and product-hero frames — drawn for the pre-production team. Boards used to lock the screen-content compositions against the on-camera reactions before the shoot.
Storyboards by Seb Antoniou for a 2024 Samsung AI TV campaign, produced in London.
The brief
Connected-product spots have a layered composition problem: the screen the user is looking at, the screen the camera is looking at, and the reaction that closes the loop between them. The boards have to compose all three. Seb's pass on the Samsung AI TV campaign worked through interface beats, in-room user moments and the product-hero frames — drawn as a comparison sheet so the director and the editor could see board against finished frame and protect the reveal.
Credits
- Brand · Samsung
- Product · AI TV
- Year · 2024
- Region · International
- Role · Storyboards, full sequence
- Format · Hero film with cutdowns
Process notes
- Deliverables · Black-and-white sequence boards plus a board-vs-broadcast comparison sheet for the editor
- Style · Drawn with screen content specified per panel so the on-camera reaction had something exact to match in the offline